The Cloud of Fluff

The beauty industry is a beast. Fluff’s approach is to go slowly.

We have a lot of people asking us what we’re doing and why, and where we’re headed and why, and how long it’s going to take. We figure this is the best and easiest way to keep you in the loop across product, brand, tech, and company development.

When Fluff does better, the industry does too. We believe that shared knowledge is power. Why keep this to ourselves?

If you’ve got an idea that can help us be better, tell us. If you think one of our ideas can be improved, tell us that too. DM or send us an email: bunnies@itsallfluff.com

Last updated: February 16th, 2021.

Product

Packaging Update (Completed Nov 2020)

Makeup

Bronzing Powder Shade Development -3 x Additional Shades. (Completed Nov 2020)

Lip Oil Shade Development — 4 Additional Shades. (In Progress due Q2 2021 )

Cream Blush — 3 Shades + 1 Highlighter. (In Progress due Q2/3 2021)

Synthetic Mica replacement of natural Mica (Planned)

Skincare

Face Mask — Moisturizing Face Mask (Completed November 2020)

Face Oil #3 — Natural Retinol Product (Completed November 2020)

Face Oil Sample Set — (Completed November 2020)

Gua Sha — (Completed November 2020)

Face Moisturizer — SPF 30. (In Progress due Q3/4 2021)

Brow Pomade — (In Progress due Q4 2021)

Lash Serum — (Planned)

Refills — (Stage 1) (Completed November 2020)

Exfoliator (In Progress due Q1 2021)

Floral Water #2 (In Progress due Q1 2021)

Stuff

Eyelash Curler (In Progress due Q4 2021)

Keytags — (Completed November 2020)

Artist Series: Mood Tee — (In Progress due Q2/3 2021)

Artist Series: Gem for Thoughts (Completed Februrary 2021)

Hoodies Winter 2021 (Planned)

Brand

Social

FB — Defined Content Strategy. (Planned)

Instagram — Decreased reliance on the platform, lower frequency of usage. (Planned)

Twitter — Community Management + Engagement Drivers. (Planned)

TikTok — Internship. (In Progress)

Youtube — Defined Content Strategy. (Planned)

Customer Support

Instant Messaging — FB Messenger Integration. (Planned)

WhatsApp — Refined Channels and sales integration for Reps. (Completed Nov 2020)

LinkTree — Trial of UX for increasing customer access to products (In progress)

Tech

Refresh — FY21 Brand Update. (Completed)

Quiz — Build a Casual Cosmetics routine with suggested products based on skin type and preferences. (In Progress due Q4 2021)

Free Shipping — Activated through cart upsell. (In Progress)

Reviews — Customer reviews and rating integration. (Completed November 2020)

ShopBop, Apple Pay — Payment Provider additions. (In Progress)

Issues Update — Refined Category List including Founder Updates, Beauty & News Categories, Article Descriptions, Usability Updates. (In Progress due Q3/4 2021)

Glossary — Full ingredient listing: function, benefit, origin. (In progress)

Fluff ‘Click’ — An annual membership with free Fluff & Stuff (In progress)

Accounts (Planned)

Personal Info — Including Name, Address, Telephone Number, Birthday, Profile Picture.

Order History — Users can review past purchases, track items, and reorder.

Subscription — Users can automate purchases of specific items.

App (Planned)

Issues — Read & Contribute.

Accounts — For repurchasing, order history, personal info.

Rep Login — For reports and commissions.

Forum — A community platform for discussing and sharing various topics.

Secret Project.

Company

Responsibility

Polymailers — Recyclable (In Progress due Q3/4 2021)

Box Mailers — (In progress due Q1)

Refills — (Stage 2) (Planned)

Secondary Packaging — Bronzing Powder & Lip Oil Compacts — Recyclable paper pouches (Completed)

Secondary Packaging — Bronzing Powder & Lip Oil Compacts — reusable boxes (In Progress due Q3/4 2021)

Supplier Audit — Documentation, Certification and Content. (Planned)

1% For The Planet — Donating 1% of annual profits to environmental causes annually. In Progress due Q2 2021)

BCorp — Certification of industry best practices. (In Progress due Q2 2021)

PETA — Certification of cruelty-free commitments. (*In Progress due Q2 2021)

Internship — Ongoing online and offline placement prioritizing the BIPOC +LGBTQI community. (In Progress)

Markets

EU — Fulfillment, Warehousing, Promotion. (Planned)

US — Fulfillment, Warehousing, Promotion. (Planned)

Retail Store — (Planned)

Hires:

Head of Content (Planned)

Head of Operations (Planned)

Rep Program — Established system for reporting and payment + management. (In Progress due Q4 2020)