I’m in Japan visiting my sister, skiing for the last few days and drinking the right amount of Sake for me to not want to drink Sake for a while. One week into travel and I feel connected to the part of me that is curious instead of complacent. I…

In any given moment, I am both inspired and uninspired — overwhelmed and underwhelmed. Everything, everywhere, all at once: a film so aptly named, speaks to our current predicament playing out in so many ways: In the last five years we’ve seen the barrier to entry for brands launching online…

In February we made the decision to sporadically close our online store and move to a ‘drop’ model for distribution. Here’s how the last 6 months have played out. Drops are nothing new — a proven strategy in the fashion industry and for celebrity makeup brands, we felt that Fluff’s audience would respond well to a controlled environment of supply and demand. Absence makes the heart grow fonder. We predicted that the down time would mean lower operating expenses…

It’s been a minute. Two months’ worth of minutes since my last update, to be exact. I’ve decided to change the format of this newsletter. I’ll still discuss the overlap of business and personal life, with more insight into what I’m spending my time looking at: industry articles, trends I’m…

I’ve been in the beauty industry for almost a decade. It’s aged me*. Writing for, creating, and consuming other brands, and most recently over the last four years, documenting the build and growth of Fluff, I‘d like to say I’ve learnt some things. Why not share them: It’s brutal. Hardly…

Last week, we announced we were closing our online store. We’ve had an overwhelming response. It seems like a lot of you agree or share a similar sentiment: frustration or fatigue, whether you’re a founder, employee, or consumer about the beauty industry or direct to consumer space. But with these…

Learning to surrender has been a focus since my last update. By this I mean stop resisting what’s working in business — and in my life — and start listening to what business — and life — want from me. …

“How are you? How’s Fluff?” Five years ago I believed starting another brand would help me find a deeper connection to people and myself. Yet there’s been times as a founder where I’ve felt more lost and disconnected than ever. On these days, I don’t know how to respond when people say, “How are you…

Did I miss something or did we ban magazines from airbrushing and photoshopping their campaign images, but not Instagram for filters? Are filters the new photoshop? Aren’t they kind of the same thing? I remember a time where we were so worried about brands setting unrealistic standards of beauty through campaigns with models, who despite being proclaimed genetically ‘elite’ or ‘blessed’ were still being airbrushed to have thinner arms and legs…